The key facts that prompted me to start Branding Edge were that each company need a different communication strategy and that you cannot simply copy and paste the same plan for each company. There have been several lessons learned, the most important of which is that business is a game of patience and the skill of accepting what you don’t want.

As an industry, we need to realize, that it is good to be ambitious, seek opportunities, and explore new trends for our clients but don’t let this become an obsession. It is very important to learn to say ‘no’ whenever instinct arises to invest money in new tools without optimizing the current one.

The audience first approach incorporated by Branding Edge to branding is simple yet difficult. Prior to launching any marketing initiatives, it is necessary to consider the target demographic and define objectives for that consumer. In other words you design a campaign around your target demographic and what you want them to do, such as try a new product your company is launching.

Performance-based creative insights used to be purely based on gut instinct and guesswork – or complicated A/B testing – ever-changing consumer behaviour trends and an oversaturated digital market mean that, now more than ever, advertisers need access to data that can help guide them through the creative process to better understand what specifically is creating impact, and what isn't.

Doms Industries,has appointed Branding Edge Communication and Advisory to manage its communication strategy . We hope to develop some high-quality communication strategies for the brand and improve the perception that the company has created with its products all over the world.

Former Enormous Brands’ strategist Rahul Tekwani has launched his own strategic communication venture Branding Edge Strategic Communications and Advisory which will focus on developing a brand and reputation program to help achieve business goals, build awareness and credibility, and will enhance long-term enterprise value of the clients